Day Drinker

When I first bought the brewery, I had a colleague named Dean Devine that only liked a mass produced beer from Milwaukee that has light in it's name. My goal was to try to produce a beer that he would drink. So I produced a very light style beer just as a challenge to myself. It is extremely difficult to do in the sense you cannot hide behind the flavor if you have faults in the beer.

I brewed it up and he came out to try it. He liked it, and of course he wanted me to name the beer after him. So we started out with his initials, which turned into Double-D, and through our brainstorming we landed on Day Drinker.

Of course this beer was going to be a "one-and-done", but then Pat Endters was opening a beer garden in Hartland. He tried the beer and told me he wanted this beer on tap at his beer garden. He had no intention of putting a mass-produced Milwaukee beer that has light in it's name on tap, and was choosing Day Drinker for the tap.

This meant that we had to keep producing Day Drinker. What we found out in this process was that Day Drinker out-sells the other beers. Why? Well, when groups come in, there always seems to be someone who isn't heavy into craft beer and wants something similar to the boring beers that are mass-produced. Enter Day Drinker.

Day Drinker continues to be one of our top performers in the taproom, but is the top performer at any beer garden it is served at.

Prost!